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I get it, $150,000 listings aren’t the most glamorous nor are they the biggest commissions but when a client trusts us with their listing the price is irrelevant to the level of service they get.

This townhouse was listed with two other real estate companies for a total of 272 days before we got our shot.

We knew we needed to relaunch this home in a big way and we threw everything we could at it: amazing photos, virtual staging, a social media strategy and 3D virtual tour along with an aggressive and accurate pricing strategy.

The result  24 showings, 2 offers and a firm sale in 17 days.

Little condos need love  too and we would love  the chance to love  your little condo.

Got a condo (any size really) that could use some love ? Let us know how we can help…

Photo day is one of the most important days in the listing process; this is where you create your digital first impressions. Amazing listing photos set the tone for your listing, grab potential buyer’s attention and entice them to arrange a private showing. Poor listing photos do the exact opposite. On every listing we go room by room with our clients making notes of what to change to ensue their listing is set up for success.  Here are a few common and easy fixes we see all the time:

Lightbulbs: Make sure all lightbulbs are working throughout the house and make sure they are the same colour (softlight, daylight, etc) room by room. The possible exception here being Edison bulbs in a chandelier or pendant lights.

Pets:  Remove pets and their…

An outstanding opportunity in one of Calgary’s favorite Inner City communities. This townhouse features 905 SqFt of incredibly functional living space on 2 levels, 2 bedrooms + den/home office, 1.5 bathrooms and 2 balconies. The open concept main floor is nicely proportioned; a good-sized living room provides access to the lower balcony and is nicely equipped with central electric fireplace and adjacent small but functional dining nook while the linear kitchen provides ample work and storage space along with updated cupboards, granite counters and stainless appliance package. The main floor is finished off with a powder room and laundry.

Upstairs has vaulted ceilings throughout, the Primary Suite features a nice sized closet and access to the upper…

The point of virtual staging is to catch a buyer’s attention online and get them through your front door for an in-person showing. When done properly virtual staging can transform a cold, vacant condo into an inviting space that potential buyers can envision themselves living in. When done poorly virtual staging can be deceiving...we don't want this; the worst thing that you can do as a seller or listing agent is disappoint a customer when they come for a showing. Personally, I like virtual staging especially for smaller, unique or somewhat awkward spaces.

***NOTE: Virtual Staging is when a graphic designer edits photos of a home and adds to-scale furnishings to the photos. This is done to create a sense of scale and functionality to an otherwise empty…