A Visual & Virtual Masterpiece


Our core belief is that there is one person in the world who is supposed to buy your home, it's our job to find them. The buyer may come from our website, a flyer in the mail, an ad in Life at Home Magazine, an Open House or maybe even Facebook (don't laugh, it works). It isn't our job to know exactly where they are going to come from it is our job to ensure your home is advertised where they are looking.

How do we do this?

Accurate Pricing. Yes, pricing is a vital part of marketing. If a can of Coke costs $20, you would drink Pepsi no matter how much you loved Coke. Our pricing system looks at your neighbourhood and your demographic (who is buying these homes, what is selling in this price range in other areas, etc). Together we will closely examine recent sales and active listings, in some cases taking into account the City Assessment and your expectant sale price.

Stunning Photographs: This is the most basic of marketing/advertising points whether you are selling a car, vacation or a home however in Real Estate so often this crucial step is ignored. Great photos capture the attention of potential buyers and are the foundation of our print, online and social marketing campaigns. 

Dynamic Web Presence:
Name 1 person who purchased a home in the past 3 years who did not look online; I can't. The days of waiting for the Friday newspaper with new listings and the Open House schedule are in the distant past. Our online presence is 3-pronged (not included Social Media, more on this shortly) and our customers properties are on nearly 10,000 websites:

1. Local Presence (BannardRushton.com): you are already here, hopefully you have had a chance to look around a bit. This is HQ for our listings; where potential buyers and cooperating agents will come for all things about our customers homes.

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2: National + International Exposure (Century21.ca): Over the past 10 years Century 21 in Canada has invested approximately $20 Million and build the largest privately owned Real Estate website in Canada.

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3: Overseas investors (Juwai.com). We recognize that buyers and investor are coming to Calgary from China. We feel it is vital for or customers properties to be easily accessible to every potential purchaser. In September 2016 we signed an agreement with Juwai.com which is China's largest international property website for Chinese buyers (Wikipedia) offering translated listing information in both simplified and traditional Chinese.

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Custom Show Sheets: Too many Realtors use black and white one sheets when showing a property that give the buyer nothing to remember a home by. Our 4 page listing brochures are gorgeous with large, colour photos along with the property information to ensure potential buyers leave your home with something to remember it by (click below to see pdf examples).

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Century 21's Life at Home Magazine: A true showcase of Canadian Living delivered to thousands of homes and offices across the country. We are one of a select few Calgary Realtors to advertise in this beautiful publication. Let us know if you would like a free copy for your home or office.

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Open Houses, Private Showings & Our Private Database: The bottom line is that Open Houses work. Are they fun? Kind of. Is there something else I would rather be doing on Saturday and Sunday afternoon? Probably. Our job is to get your home sold one way or another. On average we sell about $2 Million worth of Real Estate per year as a direct result of open houses. 

Facebook (don't laugh): Facebook probably isn't going to take the place of Realtor.ca or Open Houses but it is a great medium for us to expose our clients homes to a slightly different demographic. Our Facebook strategy is mostly to drive traffic to our listings and Open Houses through sponsored posts, geo-targeted ads and daily Real Estate related news and events.

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For most of us, our home is our biggest investment. When it's time to sell, get the value you deserve with the help of a professional real estate agent. If you'd like to discuss your next home sale today, please contact us anytime.

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