Selling
an infill?
Your home isn't typical. Your marketing shouldn't be either.
Talk to Craig + AllisonInfills require a different approach.
A great infill isn't simply four walls and a price per square foot.
Architecture, design, finishes, location and lifestyle all influence how a buyer perceives value. From Hillhurst and Capitol Hill to Killarney, Altadore and other established inner-city Calgary communities, infill buyers are often comparing resale homes directly against new construction.
And when you're competing against other resale homes, new construction and sometimes the builder down the street, simply putting a sign on the lawn and uploading photos to MLS isn't enough.
Exceptional homes deserve exceptional positioning.
We don't just list infills.
We position them.
Every part of the launch should reinforce why your property deserves a buyer's attention — and why it deserves its price.
Preparation
Before the camera ever comes out, we look at the property through a buyer's eyes and identify the details that will make the biggest difference.
Photography
Architectural photography should communicate scale, design, light, finishes and the details that separate your home from the competition.
First Look Video
Attention matters. Our video strategy is designed to introduce the home in a way that makes buyers stop scrolling and want to see more.
Digital Marketing
Your launch doesn't end when the listing hits MLS. We continue creating opportunities for the property to be discovered online.
Direct Marketing
Sometimes the right buyer is one introduction away. Neighbourhood, agent and direct outreach can put the home in front of audiences digital marketing alone may miss.
Positioning
Pricing is only part of the equation. We consider the competition, buyer expectations and the property's strongest attributes when determining how it should enter the market.
Sometimes the home isn't the problem.
Same home.
A different strategy.
This newly built Hillhurst infill had spent nearly a year on the market before the seller decided it was time for a change.
We didn't believe the answer was simply another price reduction. We relaunched the property with a hands-on strategy focused on presentation, media, positioning and consistent marketing.
Thirty-five days later, it was sold.
Thinking about relaunching your infill? →Individual results vary. Days on market reflects the specific listing periods described.
Marketing should make a buyer feel something before they ever walk through the door.
Two Realtors.
No hand-off.
The people you hire should be the people doing the work.
We're Craig Rushton and Allison Bannard, a husband-and-wife real estate team with Century 21 Bamber Realty Ltd.
With more than 20 years in real estate, we've built our business around hands-on service, thoughtful marketing and direct communication with our clients.
From preparing your property and developing the marketing strategy through showings, feedback, negotiations and closing, you work directly with us.
Let's talk about
your infill.
You don't need to be ready to list. If you're considering selling in the next few months — or simply wondering what your property could command in today's market — we'd be happy to take a look.
Century 21 Bamber Realty Ltd. | 403.975.0910