From Stressed to Sold in 11 Days

A Takeover Case Study: 157 Chaparral Court SE

157 Chaparral Court SE sat on the market with a different real estate company for 98 days without an offer. The sellers were transitioning from corporate life to self-employed and by the time they called us they were stressed.

Before our first meeting we identified some key issues with their previous strategy:

• Lack of consistency and flow in the marketing that could easily confuse potential buyers
• Nothing to connect potential buyers emotionally to the property
• Lack of any real plan to get the property sold in a softening market
• In this case pricing was not our main concern

We met with the sellers and made a plan to strategically relaunch the property at 7am on January 8th and begin showings at 9am on January 9th (the timing of the re-launch was an important part of our strategy).

Here’s what we did differently:

• Hero Shot: This is the #1 most often missed marketing step but the most important step in differentiating your home online
• Emotional Marketing: Cinematic Video can create an emotional response to your home before a buyer steps in the front door. The listing video for this property received nearly 4300 views
• Pricing Strategy: Pricing wasn’t the main issue here, but with a relaunch the numbers we choose become part of the strategy. We chose an uncommon listing price, $637,500 to accommodate $2500 in repairs needed to the home that the buyer would be taking on.

The Result: