Our case study last week sparked a great response from clients, potential clients, and even other agents, asking one question:What exactly is a Hero Shot, and why does it matter?
A Hero Shot is the primary image used to represent a property online. Designed to immediately capture attention and make the home stand out from competing listings.
Here’s how we look at it:
- You have about 2 seconds to capture a buyer’s attention online.
- Frankly the exterior of most homes in a neighbourhood looks very similar.
- When listing a property for sale, put your best foot (or in this case photo) forward and give potential buyers a reason to explore the rest of the listing.
P.S. Next week we’ll share another small detail from that quietly makes a big difference when launching or relaunching a listing :)